10x Your Customer Support Using Customer Feedback Tools

Let me ask you something, what are the most important metrics that make a business successful?

Building compatible products or services to stand out, rolling out brilliant marketing strategies, boosting revenue and generating leads. Is that it? Well, there’s one more crucial metric, perhaps often overlooked and neglected by businesses - Customer Relationship.

No matter how amazing your products or services are, the bottom line, a customer will always remember how the support team coordinated in resolving an issue or any other direct interaction they had with your company.

Every business wants to stand out from the crowd. They want to provide a unique experience that will turn their customers into full-time brand advocates. Businesses want to build trust and leave an ever-lasting positive impression on the customers. But, many companies are struggling to find new ways of doing it.

Your customer service department excels at building strong relationships. However, are they equipped to prioritize customer feedback and take appropriate action?

In such situations, short term strategies may do the trick. But investing in long-term solutions such as customer feedback tools like featureOS is a great way to start off and enhance customer delight.

In this blog let’s explore how you can optimize customer support using customer feedback tools!

What is a Customer Feedback Tool?

A user-centered UX approach requires putting your customers’ priorities at the core of the business, understanding consumer requirements and eventually building a solution to meet those needs. Organizations that follow a customer-centric approach develop and deliver products that align with present and future customer needs.

Apart from delivering brilliant services, a user-centered UX also transitions from enhancing the customer journey to fostering customer loyalty. When businesses successfully convert each customer into a valuable asset, it enhances the company’s valuation. Moreover, this factor also motivates investors to consider investing in your firm.

A customer feedback tool helps businesses to gather, analyze, and categorize feedback in real time. The tool collects information through customer feedback forms and surveys, which can help businesses to understand customer-centricity and make data-driven decisions.

To go above and beyond in providing an exquisite experience, you need to invest in a customer feedback tool that tracks and analyzes the customer feedback. With this tool you will be able to collect, segment, and prioritize the feedback in real time.

If you are in search of a feedback management tool, then featureOS is the ultimate option. With featureOS you have the capability to create a product roadmap either based on user feedback or starting from scratch, allowing you to showcase upcoming developments to your customers.

How to Optimize Customer Support Using Customer Feedback Tools?

A steadfast principle is, understanding your customers’ preferences can benefit you in the long run and there’s no better means of understanding your customers than by actively listening to them. 80% of the customers say that the experience a company provides is more important than the products or services.

On that note, here are five ways to elevate customer support to peak efficiency using these customer feedback tools.

Selecting the Right Customer Feedback Tool

Selecting the right customer feedback tool involves a lot with your business priorities. Outline your objectives clearly whether you are looking to improve product features, boost customer support, or measure the overall satisfaction ratio.

Additionally, assess the tool’s analytics features and reporting capabilities. This will allow you to prioritize the customer feedback over time and segment responses.

A user-friendly feedback management software like featureOS will provide all the information you require at one place making it hassle-free. Sign up here or talk to our featureOS expert today.

Integrating Your Feedback Tool With Other Applications

It’s truly a blessing to have a feedback software seamlessly integrating with other apps . Imagine having a feedback tool that effortlessly integrates with your go-to apps like Slack, Discord, Linear, Jira, and Intercom – this will make your B2B hustle smoother than ever.

Another effective approach to enhancing customer support through feedback tools is by gathering valuable insights for product development. It brings forth new ideas, feature requests, bugs, and usability issues. This will align your product roadmap with user expectations.

Building an Extensive Information Repository

Customers are more inclined towards products and services that value their opinions and constructive feedback. They stick around when businesses listen to their needs and act on it.

To thrive, you need to build an extensive information repository and real-time tracking system that will gauge the customer metrics in real-time.

Here’s where feedback management software like featureOS helps you out. It centralizes all the data at one place. You do not need to move back and forth to examine the feedback.

Improving the Response Time

When your customers encounter a problem or have any questions what they expect is prompt response or at least an acknowledgement response. Failing to provide this leaves customers hanging with no one to communicate with, which can negatively impact your brand

Businesses should improve their response time and offer fast and convenient support. Now there are multiple channels through which customers can register a complaint. It could be through social media, live chat assistance, or even an in-built customer support system.

As per the reports by Convince & Convert, 42% of the individuals expect a response within 60 minutes via social media. Now, this is tricky, because not all businesses will have a dedicated team that will provide prompt solutions. There’s a major gap between the expected response rate and the actual response rate.

Businesses can turn to a customer feedback management tools that has an in-built ticket system. Realistically speaking, the support team will not have to move back and forth in providing responses. It’s all in one place. This speeds up the response time and a sense of relief on customer’s end about their query.

Pro-tip: Do not give auto-generated responses. That’s the last thing a customer would want to hear. Opt for a personalized and meaningful reply by addressing them with their name!

Fostering Customer Value

Each time a customer reaches out to your brand about an issue, it shapes their perception.

That is why building a solid trustworthy foundation between the customer and product is essential. Assembling trust starts by delivering products that actually remove their complications. To top it off, providing new and innovative features can foster customer loyalty.

Another tangent to look for in building trust is how you communicate with your clients.

• Are you merely giving quick solutions or really trying to solve their problems?
• Are you sharing info about the new features and the guides to assist your customers?

When you shield your focus on solving these parameters, customers eventually trust your product even more.

Putting it All Together

Without your customers, there’s no business – it’s that straightforward.

Merely attending to customers isn’t enough; you should aim to satisfy your customers and provide exceptional experiences that no one can. Listen to their concerns and find out how you can navigate through them using a feedback management software .

The tips mentioned above will assist you in optimizing the customer support through the use of customer feedback tools like featureOS built by the featureOS team. From real-time alerts, live analysis to intuitive dashboards - we have got best-in-class tools for you.